Simon Herd, 研究总监, Sutherland, 英国。
1.Business leaders are increasingly aware of Design Thinking, it’s our job to cut through the hype
2.You can’t do it all on your own so build the skills of others
3.Position yourselves carefully within the organisation
4.Leadership buy-in is great, but real project you need to win the trust of those below
5.Show value through practical examples -everyone loves a good case study
6.Focus on customer impact by telling their stories
7.Nobody knows it all, so collaborate
8.Stand on your own feet -establish a value for what you do
9.Be approachable and make connections
10.Don’t forget Design Doing..




































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