Fragrance Category BaiduSearch Report
Foreword
- Data Source: Baidu PV (Search Volume of Keywords)
- Time Period: 2015.04-2017.03
- YOYGrowth Rate:2016.04-2017.03 VS. 2015.04-2016.03
Fragrance Category SearchTrends
Search trend of fragrance category kept increasing in recent 2 years. Gift seasonshadstrongimpactsonsearchvolume, especially Mother’s Day and both Chinese and Western Valentine’s Day.
FragranceCategory SearchContents Analysis
Non-BrandSearch ContentAnalysis
Fast Growing SKUs
Niche Perfume Had a Tremendous Increase
The Art of Fragrance Combining
Celebrities Have Great Impact on Fragrance
Favorite Scent
Fragrance Witness The Moment of Love
SUMMARY
SUMMARY
- The search volume of fragrance kept increasing, and it became a popular gift during Mother’s Day and both Chinese and Western Valentine’s Day.
- Consumers searched a lot about brand related keywords, so to increase brand awareness is very important. Besides, they are highly rely on others’ recommendations and brand rankings and need further education.
- Nowadays, the young generations pursue unique, and emphasis on personalities, so niche perfumes catch more and more attentions. Also, fragrance combining may become a new way of fashion.
- Celebrities have powerful impact on consumers’ preference.
- A good story telling can also bring brands added value, such as a romantic love story.
