百度:2017香水类百度搜索报告


Fragrance Category BaiduSearch Report

 


Foreword

 

  • Data Source: Baidu PV (Search Volume of Keywords)
  • Time Period: 2015.04-2017.03
  • YOYGrowth Rate:2016.04-2017.03 VS. 2015.04-2016.03

 


Fragrance Category SearchTrends

 

Search trend of fragrance category kept increasing in recent 2 years. Gift seasonshadstrongimpactsonsearchvolume, especially Mother’s Day and both Chinese and Western Valentine’s Day.

 


FragranceCategory SearchContents Analysis

 


Non-BrandSearch ContentAnalysis

 


Fast Growing SKUs

 


Niche Perfume Had a Tremendous Increase

 


The Art of Fragrance Combining

 


Celebrities Have Great Impact on Fragrance

 


Favorite Scent

 


Fragrance Witness The Moment of Love

 


SUMMARY

 

SUMMARY

  • The search volume of fragrance kept increasing, and it became a popular gift during Mother’s Day and both Chinese and Western Valentine’s Day.
  • Consumers searched a lot about brand related keywords, so to increase brand awareness is very important. Besides, they are highly rely on others’ recommendations and brand rankings and need further education.
  • Nowadays, the young generations pursue unique, and emphasis on personalities, so niche perfumes catch more and more attentions. Also, fragrance combining may become a new way of fashion.
  • Celebrities have powerful impact on consumers’ preference.
  • A good story telling can also bring brands added value, such as a romantic love story.

 

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