Your Next Customer is Faster, Smarter and Hops Across Devices
With so many new technologies and platforms available to consumers, the competition to attract fashion’s most enthusiastic shoppers is fierce. The key to enticing and keeping them, according to data from more than 200 U.S. fashion retailers, five million transactions, and 1,500+ individual American fashion shoppers, is to meet them where they are — and suggest options they’ll already be looking for.
In this report, you will learn:
- How the new generation shops, both throughout the day and from week to week — and the key steps you should take to attract these fashion shoppers
- The demographics and retail habits of the ideal target audiences for acquisition campaigns in fashion
- Tips on how to attract and keep tech-savvy customers’ loyalty for the long term